The MADE Formula

Crafting Your Unique Selling Proposition

In a competitive and perhaps saturated market, finding your unique selling proposition (USP) is crucial. Your USP is your business's fingerprint. You need to entice and captivate your audience by aligning your brand's values and solutions to your USP. Also, in a crowded and “noisy” information landscape (advertising, social media, etc.), succinct yet still compelling messaging is more likely to cut through the clutter and differentiate your business.  
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Lesson Overview

This lesson will equip you with essential skills to build a compelling, unique selling proposition. You’ll learn how to create an attractive narrative, present your value proposition, and deliver a powerful message to your customers.
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What You'll Get

  • 6 engaging videos that break down complex concepts into easily digestible segments
  • Lesson presentation deck
  • Accompanying workbook
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What You'll learn

  • How to identify what makes your business unique and to combine that with your customer avatar to create a truly unique USP that will boost your business. 
  • To create a concise “elevator pitch” to highlight your business among the competition and a crowded information and advertising landscape.
  • Review 100 samples of USPs and gain inspiration from 20 renowned brands.

Ready to Transform Your Business?

Unlock success – craft unique selling propositions and dominate the market!

Avenues to a USP range from offering a new invention not yet available anywhere to the more likely crafting of messages and distribution strategies unlike any by your competitors (and perhaps no one). As we discussed in previous lessons, a key to unique messages and distribution strategies is a deep understanding of your customers and prospects, especially their needs, wants, experiences, aspirations, and pain points. While people in general have many similar needs, wants, etc., basing your marketing on how they occur and combine in people’s lives will solidify your USP and success.   
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PRESENTED BY

Towan Isom

President & CEO, Isom Global Strategies
Creator of The MADE Formula
Business expert and 22-year marketing veteran who has trained over 2000 entrepreneurs and business owners.

Testimonials

What Students Say About Towan Isom's Teaching...

Towan presented a wealth of useful information otherwise unavailable…offered great insight into the inner workings of a marketing strategy, how to implement, what works well, and when to use the different strategies... pinpoint the stages when trying to incorporate marketing into the company… was very helpful in giving ideas for where to market and how to research that.
I've become jaded with online training and don't expect much anymore. However, I was pleasantly surprised and thankful I decided to sign up for this one! It was very useful and practical and flowed at a good pace. A wonderful use of my time. I'm looking forward to getting the slides and/or a recording of the session if they are made available.

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