Executive-Level Courses for Small Businesses

President & CEO, Isom Global Strategies

What Students Say About Towan...

I've become jaded with online training and don't expect much anymore. However, I was pleasantly surprised and thankful I decided to sign up for this one! It was very useful and practical and flowed at a good pace. A wonderful use of my time. I'm looking forward to getting the slides and/or a recording of the session if they are made available.

Towan presented a wealth of useful information otherwise unavailable…offered great insight into the inner workings of a marketing strategy, how to implement, what works well, and when to use the different strategies... pinpoint the stages when trying to incorporate marketing into the company… was very helpful in giving ideas for where to market and how to research that.

The explanations Towan gave to the questions asked mirrored my situation so I know concisely how to go from where we are to where we would like to be…I’m better equipped to revamp my marketing plan for growth.

What You Can Expect

Towan's video introductions highlight the importance of each marketing document and its practical applications in business. As an agency owner and chief marketing officer, she shares real-world examples of utilizing this resource with her clients.

Towan walks you through each document line by line and explains in narrated video instructions how to use the marketing document in your business and marketing planning.

How many times has someone told you about a resource but never shown you how to use it? Towan provides step-by-step demonstrations of her working through each marketing document, allowing for immediate application within your organization.

Download the marketing documents for reuse as you build your business and/or marketing strategy and plan.

My Journey - Your Opportunity

"If you aren’t starting a government contracting business, you could be leaving new money on the table."

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Crafting Your Unique Selling Proposition

In a competitive and perhaps saturated market, finding your unique selling proposition (USP) is crucial. Your USP is your business's fingerprint. You need to entice and captivate your audience by aligning your brand's values and solutions to your USP.

The MADE Formula

Towan Isom is a powerhouse CEO and owner of Isom Global Strategies (IGS), a multimillion dollar, award-winning marketing agency. She is an instructor for the U.S. Small Business Administration (SBA) Emerging Leaders Program, a leader in the small business community, and a government contractor guru. A recognized marketing and brand expert, Towan leads one of the less than 3% of women-owned small businesses who have made over $25 million in revenue.

Towan started IGS alone in her basement in 1998, and now leads a diverse global team that spans five continents. She has generated over $25 million dollars in annual revenue. IGS’ clients have included Medstar, Nike, Comcast Xfinity, GlaxoSmithKline, and other Fortune 500 companies; and the U.S. Marine Corps and Army, the U.S. Department of Commerce, and other federal and local government agencies. IGS’ clients have combined revenues in the billions.

With a small business that runs on a multimillion dollar annual operating budget, Towan is an established, trusted, and respected business leader. She has 30+ years of successfully navigating the complexities of communications, marketing, branding, and public relations frameworks. She provides hands-on direction to boost brand positioning, engagement, organizational development, and more in the public and private sectors.

Towan is a featured instructor for many small business programs and organizations on entrepreneurship. She has helped develop a pipeline for millennials to positions at some of the world’s top marketing, public relations, and advertising agencies, including Ogivly, Edelman, Fors Marsh, RedPeg, and others in the WPP network of powerhouse agencies. Currently, Towan coaches over 6,500 small businesses on marketing and business strategy with the SBA through her instruction, resources, and coaching expertise.

Towan has an innate ability to deliver groundbreaking results that facilitate change and elevate client organizations and initiatives to the next level of success. She brings industry expertise and a passion for creative ideology, innovation, and compelling storytelling. Towan has proven to be the best in brand and business.

If you are looking for an experienced expert with proven and paid experience in traditional, digital, and experiential marketing, public relations, and more, find Towan. She delivers powerful strategies, backed by two decades of experience, to drive the best outcomes. Towan will help you drive business success and growth.

Towan Isom