The MADE Formula

The Brand Experience

Branding is more than pretty images and nice words; it’s the emotion you evoke during the marketing process. The principles of solid and effective brands and branding underpin memorable brand identity. They align with consumers’ reasons to be in the market for your products, and craft exceptional experiences for business growth. Throughout domestic and international markets well-known, or iconic, brands enjoy built-in and expanding access to consumers and markets. 
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Lesson Overview

Branding is crucial to the success of any company as it helps build understanding between your business and its customers. In this lesson, you’ll understand and master how to be a shining example of your products or services and how to create exceptional branding experiences to achieve business growth.
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Lesson Features

  • 6 engaging videos that break down complex concepts into easily digestible segments
  • Lesson presentation deck
  • Accompanying workbook
  • Customizable worksheet templates
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You Will Learn

  • Principles of effective branding, positioning, and visual identity 
  • How to solidify and elevate your brand
  • How to create memorable experiences and relationships from first look through first purchases, repeats, and referrals
  • How to create a unique business identity and build trust and credibility to transform your brand to exceptional
  • How domestic and international brands became and sustain as top-of-mind and must-haves among consumers

Ready to Transform Your Business?

Brand to Build. Be the Brand They Can’t Live Without

Successful new inventions are rare. They also likely are expensive and risky to pursue. Instead, businesses should differentiate their products’ features and functions, and strategically connect to consumers’ emotions such as happiness, aspirations, fears, and more. Plus, it is beneficial to be the first company that comes to consumers’ minds when they think of a type of product such as food, beverages, cars, apparel, lodging, etc. Towan’s agency has created over 100 branding styles and campaigns for new products and brand revisions in many industries, and she continues as a leading branding consultant and teacher.
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PRESENTED BY

Towan Isom

President & CEO, Isom Global Strategies
Creator of The MADE Formula
Business expert and 22-year marketing veteran who has trained over 2000 entrepreneurs and business owners.

Testimonials

What Students Say About Towan Isom's Teaching...

Towan presented a wealth of useful information otherwise unavailable…offered great insight into the inner workings of a marketing strategy, how to implement, what works well, and when to use the different strategies... pinpoint the stages when trying to incorporate marketing into the company… was very helpful in giving ideas for where to market and how to research that.
I've become jaded with online training and don't expect much anymore. However, I was pleasantly surprised and thankful I decided to sign up for this one! It was very useful and practical and flowed at a good pace. A wonderful use of my time. I'm looking forward to getting the slides and/or a recording of the session if they are made available.

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