The MADE Formula

Market Research Strategies and Methods

Research is crucial for many businesses, and can drive small business success and growth. Before you initiate any marketing campaign, conduct research. Marketing without research is like throwing away money. Research guides marketing and positioning strategies and tactics. It helps craft creative, compelling, and memorable messages for branding, social media, public relations, and advertising. It also provides intelligence about competitors. 
Write your awesome label here.
Empty space, drag to resize

Lesson Overview

Data and research are critical to understanding your business and making informed decisions. This lesson will teach you how to conduct primary research, secondary research, and a comprehensive data collection plan.
Empty space, drag to resize

What You'll Get

  • 9 engaging videos that break down complex concepts into easily digestible segments
  • Lesson presentation deck
  • Accompanying workbook
  • Customizable worksheet templates
Empty space, drag to resize

What You'll Learn

  • Primary and secondary research methods to harness feedback from customers and prospects for data-driven marketing strategies

Ready to Transform Your Business?

Unleash business success – supercharge and grow your business with data-driven market research! 

Success and growth are driven by understanding the market to make informed decisions about marketing, branding, and competitive positioning. Business owners should use primary research such as surveys, focus groups, interviews, and observations to leverage insights about customers, prospects, and competitors. Owners also should use secondary research such as experts’ reports, studies, etc., (typically online) to anticipate or react to impactful developments and trends. 
Empty space, drag to resize
PRESENTED BY

Towan Isom

President & CEO, Isom Global Strategies
Creator of The MADE Formula
Business expert and 22-year marketing veteran who has trained over 2000 entrepreneurs and business owners.

Testimonials

What Students Say About Towan Isom's Teaching...

Towan presented a wealth of useful information otherwise unavailable…offered great insight into the inner workings of a marketing strategy, how to implement, what works well, and when to use the different strategies... pinpoint the stages when trying to incorporate marketing into the company… was very helpful in giving ideas for where to market and how to research that.
I've become jaded with online training and don't expect much anymore. However, I was pleasantly surprised and thankful I decided to sign up for this one! It was very useful and practical and flowed at a good pace. A wonderful use of my time. I'm looking forward to getting the slides and/or a recording of the session if they are made available.

Explore the Curriculum

Discover More

Uplevel Your Marketing With...