The MADE Formula

Your Marketing Roadmap: Putting the Marketing Plan Together

Great marketing is rooted in a series of actions in advertising, public relations, and community relations. Great marketing includes strategic, integrated use of digital, social media, print, and broadcast formats. Strategies determine the scope and timing for how to use each format, and each marketing action targets a different outcome. Each format requires different, though often overlapping, strategies.
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Lesson Overview

Learn about the differences between traditional and digital marketing. Maximize your online marketing planning with earned, paid, shared, and owned media. Learn how to measure marketing success and adjust your key performance indicators (KPIs).
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What You'll Get

  • 6 engaging videos that break down complex concepts into easily digestible segments
  • Lesson presentation deck
  • Accompanying workbook
  • Customizable worksheet templates
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What You'll Learn

  • Learn to master your marketing strategy, control costs, create a tactical marketing roadmap, and create long-term value
  • Learn to build a holistic strategy based on your budget to engage consumers
  • Master the art of an executive marketing process and a well-crafted roadmap to increase sales and revenue, brand awareness, customer engagement and retention, and credibility and trust
  • Discover the powers of cost-effective paid, earned, shared, and owned (PESO) media tailored to your business, and measure results
  • Gain insights into real-life applications to ensure your marketing drives growth

Ready to Transform Your Business?

Turn strategy into results – create a PESO marketing plan for business growth!

Paid, earned, owned, and shared media require both unique and overlapping strategies. Overall, your messages should align with your USP and your specific goals and aspirations. However, messages should be tailored based on the specific challenges, requirements, advantages, and disadvantages of each PESO component. Crucial factors to consider include audiences, editorial and production schedules, content preferences (types and length), costs, internal resources or consultants, and existing relationships. The right mix, timing, and distribution will yield powerful and cost-effective marketing communications about your product and your USP.
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PRESENTED BY

Towan Isom

President & CEO, Isom Global Strategies
Creator of The MADE Formula
Business expert and 22-year marketing veteran who has trained over 2000 entrepreneurs and business owners.

Testimonials

What Students Say About Towan Isom's Teaching...

Towan presented a wealth of useful information otherwise unavailable…offered great insight into the inner workings of a marketing strategy, how to implement, what works well, and when to use the different strategies... pinpoint the stages when trying to incorporate marketing into the company… was very helpful in giving ideas for where to market and how to research that.
I've become jaded with online training and don't expect much anymore. However, I was pleasantly surprised and thankful I decided to sign up for this one! It was very useful and practical and flowed at a good pace. A wonderful use of my time. I'm looking forward to getting the slides and/or a recording of the session if they are made available.

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