The MADE Formula

The Master Plan

Your marketing plan is the pulse that drives your business' success. It provides the strategic roadmap for reaching target audiences, optimizing resource allocation, outshining competitors, measuring success, and adapting to dynamic market conditions.
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Lesson Overview

The last part is the culmination of all you’ve learned during the course. This master plan will focus on the marketing plan pyramid and review, revising and budgeting estimates, and marketing staffing (W2s vs. 1099).
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What You'll Get

  • Fillable marketing plan template
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What you'll Learn

  • How to create a marketing plan to achieve business success and growth
  • How to hone in on your target audience and optimize your marketing budgets and impact.
  • The value of your PESO media tactics and the intricate relationship between a well-crafted marketing strategy and sustained business success and growth

Ready to Transform Your Business?

Complete your marketing blueprint for business growth!

While the business world includes a wide variety of types and products, and as we discussed earlier every business should have a unique selling proposition, marketing strategies are universally important. Also universal is the need to set and enact a logical sequence of marketing steps, or blueprint, to help control and benefit from the process. Along the way, each marketing step should yield intended results and pave the way for the next step. The alternative to a marketing blueprint is haphazard, unplanned, or even random actions that likely yield poorer results at higher cost.
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PRESENTED BY

Towan Isom

President & CEO, Isom Global Strategies
Creator of The MADE Formula
Business expert and 22-year marketing veteran who has trained over 2000 entrepreneurs and business owners.

Testimonials

What Students Say About Towan Isom's Teaching...

Towan presented a wealth of useful information otherwise unavailable…offered great insight into the inner workings of a marketing strategy, how to implement, what works well, and when to use the different strategies... pinpoint the stages when trying to incorporate marketing into the company… was very helpful in giving ideas for where to market and how to research that.
I've become jaded with online training and don't expect much anymore. However, I was pleasantly surprised and thankful I decided to sign up for this one! It was very useful and practical and flowed at a good pace. A wonderful use of my time. I'm looking forward to getting the slides and/or a recording of the session if they are made available.

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