The MADE Formula

Who Is Your Real Audience

If you don’t know your tribe, you don’t know your audience. Connections with like-minded groups drive buzz, trust, sales, referrals, and growth. Connections drive revenue through referrals, comments, likes, shares, word-of-mouth advocacy, and repeat customers. You will build a solid and profitable tribe and community by knowing your avatar, who knows and likes your product, and aligning your marketing with their values and interests.
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Lesson Overview

This lesson will teach you how to identify your target market using demographics and psychographic techniques. You’ll also learn how to build avatars and personas, emulating your ideal audience and building tribes around your brand.
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What You'll Get

  • 11 engaging videos that break down complex concepts into easily digestible segments
  • Lesson presentation decks
  • Accompanying workbooks
  • Customizable worksheet templates
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What You'll Learn

  • How to identify and engage with target-aligned tribes, both online and offline
  • How to amplify outreach, while emphasizing authenticity and trust

Ready to Transform Your Business?

Turbocharge your business with the right message for the right audience to dominate your niche now!

Dive into the digital age of social media with Towan’s process to identify your tribe. Small businesses thrive in a competitive landscape by creating lasting connections. Market segmentation and effective communications with an audience are the foundation for creating your unique selling proposition.
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PRESENTED BY

Towan Isom

President & CEO, Isom Global Strategies
Creator of The MADE Formula
Business expert and 22-year marketing veteran who has trained over 2000 entrepreneurs and business owners.

Testimonials

What Students Say About Towan Isom's Teaching...

Towan presented a wealth of useful information otherwise unavailable…offered great insight into the inner workings of a marketing strategy, how to implement, what works well, and when to use the different strategies... pinpoint the stages when trying to incorporate marketing into the company… was very helpful in giving ideas for where to market and how to research that.
I've become jaded with online training and don't expect much anymore. However, I was pleasantly surprised and thankful I decided to sign up for this one! It was very useful and practical and flowed at a good pace. A wonderful use of my time. I'm looking forward to getting the slides and/or a recording of the session if they are made available.

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