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Crafting Your Unique Selling Proposition
This lesson will equip you with essential skills to build a compelling, unique selling proposition. You’ll learn how to create an attractive narrative, present your value proposition, and deliver a powerful message to your customers.
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In a competitive and perhaps saturated market, finding your unique selling proposition (USP) is crucial. Your USP is your business's fingerprint. You need to entice and captivate your audience by aligning your brand's values and solutions to your USP.
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Craft unique selling propositions and dominate the market!
What You'll Learn
How to write your USP
How to identify what makes your business unique and to combine that with your customer avatar to create a truly unique USP that will boost your business.
How to stand out
To create a concise “elevator pitch” to highlight your business among the competition and a crowded information and advertising landscape.
Gain inspiration
Review 100 samples of USPs and gain inspiration from 20 renowned brands.
Meet your instructor
Towan Isom
Towan is an instructor for the U.S. Small Business Administration (SBA) Emerging Leaders Program, a leader in the small business community, and a government contractor guru. As a recognized expert in marketing and branding, she leads Isom Global Strategies women-owned small business that have achieved over $25 million in revenue, placing her in the top 3% of her field.
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What Students Say About Towan Isom's Teaching...
Thank you Towan! The information you have in your head is impressive! You are clearly a SME!!!Thank you for the great ides and for being so open in sharing your knowledge to help others.
MARY JO MAJERUS
Wow wow wow Towan my brain is on fire with all these money making opportunities so grateful for your insight.
Emmanouil Konstantinidis
I've become jaded with online training and don't expect much anymore. However, I was pleasantly surprised and thankful I decided to sign up for this one! It was very useful and practical and flowed at a good pace.
Anonymous
FAQ
You have questions, we have answers
How do I sign up?
Signing up is a seamless process. As soon as you join, you will be automatically enrolled in the free lesson, "Crafting Your Unique Selling Proposition." This enrollment is instant and allows you immediate access to start learning. If, for any reason, you encounter difficulties logging into your account or accessing the lesson, please don't hesitate to contact our support team. They are readily available to assist you and can be reached via email. Our team is committed to ensuring that your learning experience is smooth and beneficial right from the start.
How can I choose my lesson?
Once you sign up, we automatically open access to a specially selected lesson for you - "Crafting Your Unique Selling Proposition." This lesson is offered completely free of charge as a preview of the M.A.D.E. course experience. Currently, this is the only lesson available for free. If you find this lesson valuable and wish to delve deeper into our comprehensive marketing curriculum, you have the option to purchase additional lessons individually. Alternatively, for the most beneficial and cost-effective experience, you can opt for the complete bundle. This bundle includes all 7 lessons of the M.A.D.E. course, available to you at a discounted price.
Are there any prerequisites for enrolling in the course?
No, there are no formal prerequisites for enrolling in the M.A.D.E. Marketing Course. However, we find it is most beneficial for small business owners who are keen to learn from the insights and experiences of a successful business owner and marketing guru. Towan Isom, with her 30+ years of experience, offers invaluable tactics and tips that can significantly benefit those at the helm of growing businesses. Her expertise is especially relevant to entrepreneurs who are eager to apply proven strategies and innovative ideas to their own marketing efforts.
What makes the M.A.D.E. Marketing Course unique?
The M.A.D.E. Marketing Course stands out for several key reasons. Firstly, it is spearheaded by Towan Isom, a renowned marketing expert and successful business owner with over 30 years of experience. Her hands-on approach and deep industry knowledge bring an unparalleled level of expertise to the course.Secondly, the course is uniquely tailored to the needs of small business owners, focusing on practical, real-world strategies and insights that can be directly applied to enhance business growth. Unlike more theoretical courses, M.A.D.E. offers actionable content, designed to produce tangible results.
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